SHL (Swedish Hockey Leauge) is the highest-level ice hockey league in Sweden and generally regarded as one of the top leagues in Europe.
Ice hockey is one of the most popular sports in Sweden. But many people think it is as a dull sport only invented to satisfy the mid age man who sits in front of his TV with his beer. We wanted to change that opinion.
Instead of calling ice hockey a sport, we called it entertainment. Thus, we created an advertising world that treating ice hockey as if it was a blockbuster movie. This allowed us to shout a little bit louder, look a little bit cooler and target a group of people that normally don’t care that much about ice hockey.
CLIENT LIST: 7-Eleven, Betsson, City, Elitserien, Fun Light, Grandiosa, Handelsbanken, Livat, LO, Loka, Norrlands Guld, Procordia, Red Cross, Risifrutti, RPM Investment, Salming, Stockholm Film Commision, X-box, ÅF