RPM INVESTMENTS

Brand identity and Brand book. RPM (Risk & Portfolio Management) manage portfolios of investment strategies that generate returns from major price moves in financial and commodity markets throughout the world. Like most investors, RPM strive to maximize risk-adjusted returns on the assets they manage. The problem is that they looked the same as all the other companies on the market, but they do it differently than most.

 

We needed a way to tell the consumers that RPM wasn’t like all the others so we created a new communication concept and brand identity called “Different Moves” – a phrase that also became the company pay off. To communicate the new look we made a Brand Book that was handed out to all the employees and clients.

CLIENT LIST: 7-Eleven, Betsson, City, Elitserien, Fun Light, Grandiosa, Handelsbanken, Livat, LO, Loka, Norrlands Guld, Procordia, Red Cross, Risifrutti, RPM Investment, Salming, Stockholm Film Commision, X-box, ÅF

NORRLANDS GULD

LO

GEARS OF WAR

ÅF – the list

LOKA

SHL

RED CROSS

YUPPIe