Brand identity and Brand book. RPM (Risk & Portfolio Management) manage portfolios of investment strategies that generate returns from major price moves in financial and commodity markets throughout the world. Like most investors, RPM strive to maximize risk-adjusted returns on the assets they manage. Theproblemisthattheylookedthesameasall the other companiesonthemarket,buttheydoitdifferentlythanmost.
We needed a way to tell the consumers that RPM wasn’t like all the others so we created a new communication concept and brand identity called “Different Moves” – a phrase that also became the company pay off. To communicate the new look we made a Brand Book that was handed out to all the employees and clients.
CLIENT LIST: 7-Eleven, Betsson, City, Elitserien, Fun Light, Grandiosa, Handelsbanken, Livat, LO, Loka, Norrlands Guld, Procordia, Red Cross, Risifrutti, RPM Investment, Salming, Stockholm Film Commision, X-box, ÅF