Loka is bottled water and one of Sweden’s most known brands. The water is tapped from the Loka health spring in Bergslagen, Sweden.
The concept that we developed is called “What is actually going on at the spring in Bergslagen?”. A concept that suggests that the world of Loka is more than just a new flavor. It is people theories, thoughts and crazy ideas about the origin of the Loka spring and the different flavors.
Loka went from being the second most popular brand of bottled water, to becoming the undisputed market leader.